History Of The Bra

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History Of The Bra

A bra is an undergarment that is specially designed to support the breasts of a woman. Backless dresses, camisoles, and swimsuits often come with a built-in support mechanism that eliminates the need for a bra. Bras are made up of a complex combination of different garments that can confuse any individual reading Ahh lingerie reviews or Genie bra insights. The sizing is complex as well, with 36 possible size categories. The methods and standards of measurement are so murky that 85% of women worldwide are believed to be wearing the wrong size of the bra. But how did the concept of a bra begin? Here is brief a brief snippet about the history of the bra:

The First Bra

It was purely the idea of Herminie Cadolle to have something hold up a woman’s intricate chest region. To introduce her ingenious invention to the world, she brought her corset-gorge (a corset meant for the bust) to Paris Exposition Universelle in 1889. However as it is usual with many inventions, her corset was crude and not as appealing as its successors. To her disappointment, it never received the acclamation she had thought.
It was not until 1893 when Marie Tucek came up with a breast supporter which closely resembles the modern bra. It was uncomfortable to wear but some daring women preferred it to the conventional corset. Consequently, Marie Tucek filed the first known bra patent during that year.

History Of The Bra

The Handkerchief Bra

In 1914, a comfortable alternative dubbed “the handkerchief bra” was introduced by Mary Phelps Jacobs (Careese Crosby). Mary was a New York socialite and entrepreneur. It had no cups but became a hit in that decade. She sold the bras under the Caresse brand but later sold the patent and the company to Warner Corset. Many companies caught a whiff of her concept and started making knock-offs. As a result, the bra gained an astonishing popularity well into the aftermath of the First World War.

The Handkerchief Bra

The Seamless Bra

In 1922, Ida Rosenthal incorporated the more comfortable cups in the bra and began selling them through her company, Maidenform. Her version is considered to identical to the modern bra complete with elastic bust cups and adjustable straps.
In the 1930s, the attention moved from the comfort of the bra to how it could conform to young women’s curvier and more natural shape. S.H. Camp Maternity Wear Company introduced a seamless bra and the modern bra measurement size scheme.
The bra underwent some minor modifications in the 1940s when more women began working in ammunition factories. Women’s lingerie, however, has remained the same in terms of design since then. The history of the bra has been quite a short but progressive story. They have not really evolved a lot since the first basic concept.

 

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History Of The Bra

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